Professor Tony Conway: How NOT to Collaboratively Innovate

At our 2022 Annual Conference in Leeds, Professor Tony Conway gave our participants a tongue-in-cheek humorous presentation on “How Not to Collaboratively Innovate”.

Fitting right into the theme of ‘Great Expectations’, Tony successfully broke the mould of generic innovation speeches and turned the topic on its head.

Tony with his research partner has now converted his fantastic presentation into a pamphlet, seeking to shine a light on collaborative innovation by looking through the alternative lens of how to be “world class” at preventing collaborative innovation.

Please feel free to share this pamphlet far and wide with colleagues, friends, and family. We hope you find the top-tips on preventing collaborative innovation insightful, and amusing, much like our Annual Conference participants did!  

If you would like to find out more about how to actually make collaborative innovation happen, please follow the link in the pamphlet to the Industry Guide. To contact Tony to enquire about his availability to share his innovative thinking at your event, please email him at

To access the pamphlet, please click here.

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