Framework for Water Company Research

CCW has produced a research framework to help water companies improve their approach to customer engagement at PR24. By bringing together three key elements: business planning research, ongoing research and community engagement, the framework aims to help create a more visible link between customer views and water company priorities.

In its latest report looking ahead to PR24, it recommends:

  • Research isn’t just for price reviews, but should be ongoing all the time and include communities affected by new water company schemes
  • Special care should be taken to hear the views of hard-to-reach consumers, those in vulnerable circumstances and those belonging to minority ethnic communities
  • Community engagement ahead of disruption can help improve local customer goodwill and trust

You can download and read the report here.


Leave a Reply

Your email address will not be published. Required fields are marked *

Our Latest Posts

May 12, 2024

In exactly one year, on May 12th, 2025, the Institute of Water (IWater) will be celebrating its 80th anniversary! In 1945,…

Read more

April 22, 2024

Happy World Earth Day 2024! Today, as we celebrate, it’s an opportunity to reflect on our collective commitment to preserving and protecting…

Read more

March 22, 2024

As we come together to celebrate World Water Day, let us reflect on the vital importance of water in sustaining…

Read more

March 15, 2024

Excitement is brewing as Utility Week Live 2024 approaches. We are once again partnering with this fantastic event, delivering a…

Read more